Meet The Team
Catherine Fuller
Founder & Managing Director
With over 10 years of expertise in sports and wellness marketing, partnerships, and operations, Catherine is a seasoned leader in the industry. Known for bridging strategic vision with hands-on execution, she has a proven track record of driving business growth and operational success. Most recently, Catherine served as Marketing Director at a physical therapy clinic, where she led marketing campaigns, collaborated with digital agencies to drive sales, and successfully implemented a CRM system to optimize operations.
In her role as Senior Director of Partnerships at a youth sports digital training platform, Catherine managed over 80 partners, achieving an impressive 89% renewal rate and boosting app engagement and customer satisfaction. Across other previous roles, she’s led high-impact campaigns that resulted in substantial revenue growth, including one promotion that generated a 293% increase in sales, and has managed over $13M in sponsorship revenue.
With a Master's in Sports Industry Management from Georgetown University and a deep understanding of the sports and wellness sectors, Catherine combines strategic expertise with practical, results-driven leadership. Her diverse experience makes her uniquely qualified to expand her business in the wellness and education space.
Outside of her professional life, Catherine enjoys coaching lacrosse at the youth and high school levels, where she’s helped develop various girls' lacrosse programs in Westchester County (Somers, John Jay Cross River, and 91 Tri-State).
Rita Calderon
Licensed Esthetician & Skincare Specialist
With over 5 years of hands-on experience in the skincare & natural beauty industry, Rita is a passionate and dedicated esthetician committed to helping clients achieve glowing, healthy skin. After graduating from The New York School of Esthetics & Day Spa, Rita became a licensed esthetician and has since honed her expertise in a wide range of treatments including facials, microdermabrasion, chemical peels, and waxing. She is deeply invested in staying updated with the latest skincare trends, techniques, and products to provide her clients with the most effective solutions tailored to their unique needs.
Rita’s philosophy is rooted in personalized care. She believes that healthy skin begins with a proper skincare routine and works closely with each client to develop a regimen that fits their lifestyle and skin goals. Whether you’re looking for anti-aging treatments, acne solutions, or simply a relaxing facial, Rita ensures that every service is performed with precision and attention to detail.
Her expertise and passion for skincare have earned her a loyal following, and she is known for creating a calm and pleasant environment that makes each visit an enjoyable experience. Rita's goal is to empower clients to feel confident in their own skin, helping them achieve both beauty and wellness from within.
Outside of her work, Rita loves traveling & exploring different countries. She also cherishes time spent in the kitchen, cooking up delicious meals and sharing special moments with her kids.